Movie Worksheet: Mad Men (Understanding How Advertising Works)

Worksheet focuses on vocabulary for Advertising and Marketing. The activity is organized around "Mad Men" TV Series part of Episode 1 (available online). The episode demonstrates challenges in advertising business. Worksheet focuses on vocabulary for ESP. Tasks 1 introduces new vocabulary in a series of interactive online vocabulary exercises that include listening comprehension, spelling tasks and translation (English to Russian) activities. Tasks are automatically corrected online and students can independently evaluate their own progress. Gap-filling activity (Exercise 2) is built around the same vocabulary units that were introduced in Exercise 1. Exercise 3 is a gap–filling activity that focuses on advertising vocabulary in professional context. Exercises 4, 5, and 6 are aimed at checking comprehension of the episode’s content. Students answer the questions using active vocabulary they worked on in previous tasks.